With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. *Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA* Award-winning ...

"Basics" is a series about the basic disciplines of graphic design. The first installment in the series is about logos and is classified into three categories: graphics, typography and illustration.

View the challenges faced when creating a logo. Look at 180 successful logos & get tips, read about the design process & learn more about creating a brand mark.

Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.

This volume is a translation of Sieben Metalle (Philosophisch-Anthropsophischer Verlag, Dornach, Switzerland).

"A single human being has no reality; the existence of 'man' begins with the word that floats between I and you. The Logos connects human beings through the Word; all else is temptation or a temporary connection." -- Georg Kühlewind

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials.

This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, ...